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Simon Sinek

Optimist and Best-Selling Author

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Simon Sinek

Optimist and Best-Selling Author

Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

Sinek is the author of four best-selling books:

  • The global best seller, Start With Why: How Great Leaders Inspire Everyone to Take Action
  • The New York Times and Wall Street Journal best seller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t
  • New York Times best seller, Together is Better: A Little Book of Inspiration
  • Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team
  • And his latest book, The Infinite Game, due out Early 2019

A trained ethnographer, Sinek is fascinated by the leaders and companies that make the greatest impact in their organizations and in the world, those with the capacity to inspire, he has discovered some remarkable patterns about how they think, act and communicate and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action.

Simon is also best known for popularizing the concept of Why in his first Ted Talk in 2009. It has since risen to the third most watched talk of all time on TED.com, gathering 41+ million views and is subtitled in 45 languages.

Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with an array of leaders and organizations, including: Disney, jetBlue, MARS, SAP, KPMG, Pfizer, NBC, government agencies and entrepreneurs. Sinek has also had the honor of sharing his ideas at the United Nations, the United States Congress and with the senior leadership of the United States Air Force, Marine Corps, Army and Navy, as well as Special Forces Agencies.

Sinek shares his optimism with all who will listen. He speaks around the globe and has commented for local and national press, including: The New York Times, Inc. Magazine, Forbes, NPR, and BusinessWeek.

Sinek is active on social media and writes his own blog, simonsinek.com.

Sinek is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is active in the arts and not-for-profit world, including charity: water, an organization devoted to helping bring clean water to the over 700 million people around the world. He also serves on the board of the Tami Stronach Dance Company and lives in New York.